Consumers, Short Videos, and the Growing “Consumer Sphere” in China
Bringing together the literature on the public sphere and focusing on how Chinese consumers deploy short video technologies to make appeals, this article elaborates on a “consumer sphere” model in China, which more comprehensively explains the interactions between businesses, media and government departments within the short video activism tactic.
Citation:
Zizheng Yu (2021) ,"Consumers, Short Videos, and the Growing “Consumer Sphere” in China", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Authors
Zizheng Yu, Cardiff University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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