If Artificial Intelligence Kills Consumers? Decoding the Hot-Cold Organizational Dilemmas From Multivariate Neural Patterns
By decoding individuals’ decision processes on Hot-Cold Organizational Dilemmas while they decided whether to release AI technologies (either killing consumers or causing discomforts) to accept any investment offer, we showed that the decoding accuracy of neural patterns in theory-of-mind and cognitive-control significantly correlated with differences in not accepting the offer.
Citation:
Jin Ho Yun and Eun-Ju Lee (2021) ,"If Artificial Intelligence Kills Consumers? Decoding the Hot-Cold Organizational Dilemmas From Multivariate Neural Patterns", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 406-407.
Authors
Jin Ho Yun, Sungkyunkwan University (SKKU)
Eun-Ju Lee, Sungkyunkwan University (SKKU)
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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