Insights From Textual Data and Machine Learning Algorithms For Consumer Behavior

People generate vast amounts of text data as they search for information on the Internet, share articles, and write reviews. The existence of such data, along with advances in machine learning, have created new opportunities for scientists.Our session explores the use of these data/methods for topics central to consumer behavior.


Ada Aka, Sudeep Bhatia, Michael Yeomans, Alison Wood Brooks, Ishita Chakraborty, Minkyung Kim, K. Sudhir, Vincent Chen, Zhihao Zhang, and Ming Hsu (2021) ,"Insights From Textual Data and Machine Learning Algorithms For Consumer Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 774-779.


Ada Aka, University of Pennsylvania
Sudeep Bhatia, University of Pennsylvania
Michael Yeomans, Imperial College London
Alison Wood Brooks, Harvard University
Ishita Chakraborty, Yale School of Management
Minkyung Kim, University of North Carolina-Chapel Hill
K. Sudhir, Yale School of Management
Vincent Chen, University of California, Berkeley
Zhihao Zhang, University of California, Berkeley
Ming Hsu, University of California, Berkeley


NA - Advances in Consumer Research Volume 49 | 2021

Share Proceeding

Featured papers

See More


N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices

Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands

Read More


Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More


Consuming Products with Experiences: Why and When Consumers Want Mementos

Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.