Smart Agents At Your Service: Potential and Pitfalls
This session features four empirical papers with findings that provide a range of conceptual insights on the mechanisms underlying consumer receptivity to AI-agents in service contexts. The results also shed light on how AI-agents may be designed and deployed more effectively in both general consumer service and medical interaction contexts.
Citation:
Yegyu Han, Na Kyong Hyun, Ilana Shanks, HARI RAVELLA, DIPANKAR CHAKRAVARTI, Samuel Bond, Martin Mende, Maura Scott, Jenny van Doorn, and Dhruv Grewal (2021) ,"Smart Agents At Your Service: Potential and Pitfalls", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 768-773.
Authors
Yegyu Han, IE Business School
Na Kyong Hyun, Georgia Tech
Ilana Shanks, Stony Brook University
HARI RAVELLA, Virginia Tech
DIPANKAR CHAKRAVARTI, Virginia Tech
Samuel Bond, Georgia Tech
Martin Mende, Florida State University
Maura Scott, Florida State University
Jenny van Doorn, University of Groningen
Dhruv Grewal, Babson College
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
Featured
A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory
Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA
Featured
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada