The Shape of Crowding: the Impact of Social Crowding on Shape Preference
The present research suggests that social crowding induces need for belongingness, and then increases preference for circular shapes. Moreover, the effect of social crowding on preference for circular shape only occurs when individuals think high of belongingness and when the component of crowding is outer group.
Ruiqin Li (2021) ,"The Shape of Crowding: the Impact of Social Crowding on Shape Preference", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 920-920.
Ruiqin Li, Renmin Business School, Renmin University of China
NA - Advances in Consumer Research Volume 49 | 2021
The Dark Side of Luxury: The Social Costs of Conspicuous Consumption
Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods
Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth
E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations
Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada