Psychological Ownership and Control in Virtual Retail Experiences

During the Covid19-pandemic, the imposed physical distance facilitated the emergence of virtual experiences. In order to resolve the conflicting previous findings suggesting disrupted vs. increased psychological ownership (PO) for digitals or intangibles; we analyze attitude, control, PO, WOM and visit intentions data collected from real and virtual retail store visitors.


Ezgi Merdin Uygur and Gulen Sarial-Abi (2021) ,"Psychological Ownership and Control in Virtual Retail Experiences", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 920-920.


Ezgi Merdin Uygur, Kadir Has University
Gulen Sarial-Abi, Copenhagen Business School


NA - Advances in Consumer Research Volume 49 | 2021

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