Seeking Security Through Liquidity in an Era of Precarity: an Ethnography of Digital Nomadism

Uncertainty and global crises are challenging consumers’ sense of stability. Drawing on an ethnography of digital nomadism, we argue that instead of seeking security in solidity, consumers paradoxically lean into liquidity to manage precarity and find control. We advance new perspectives on consumer precarity, security, liquid consumption and consumer self-transformations.


Aleksandrina Atanasova, Giana M. Eckhardt, and Katharina C. Husemann (2021) ,"Seeking Security Through Liquidity in an Era of Precarity: an Ethnography of Digital Nomadism", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 400-401.


Aleksandrina Atanasova, University of Birmingham
Giana M. Eckhardt, King's College London
Katharina C. Husemann, King's College London


NA - Advances in Consumer Research Volume 49 | 2021

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