The World Needs Balance: Marketplace Moderation and Counterbalancing Consumption

Why and how do consumers refocus their collectives around new forms of consumption? This multi-sited ethnography of British LGBTQ+ leisure clubs explores why some consumers redefine the practices at the heart of their cultures (e.g. from alcohol and clubbing to running and creative writing), and how they do this.


Jack Coffin and Emma Banister (2021) ,"The World Needs Balance: Marketplace Moderation and Counterbalancing Consumption", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 397-398.


Jack Coffin, University of Manchester
Emma Banister, University of Manchester


NA - Advances in Consumer Research Volume 49 | 2021

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