Social Media Influencers Educating Consumers on Sustainable Fashion

The paper examines how social media influencers (SMIs) within sustainable fashion educate their followers. By drawing on literature on sustainability education and netnographic data, we identify several knowledge domains to which the SMIs contribute. The findings extend understanding of how sustainable consumption can be facilitated through social media.


Nina Mesiranta, Elina Närvänen, Roosa Luukkonen, and Ines Kaivonen (2021) ,"Social Media Influencers Educating Consumers on Sustainable Fashion", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 87-90.


Nina Mesiranta, Tampere University
Elina Närvänen, Tampere University
Roosa Luukkonen, Tampere University
Ines Kaivonen, Tampere University


NA - Advances in Consumer Research Volume 49 | 2021

Share Proceeding

Featured papers

See More


Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open

Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More


The Impact of Implicit Rate of Change on Arousal and Subjective Ratings

James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA

Read More


The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation

Eunyoung Camilla Song, University of Florida, USA
Yanping Tu, University of Florida, USA
Rima Touré-Tillery, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.