Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and Apis

Researchers increasingly use publicly available web data to examine consumer research questions. Much of the design decisions involved in collecting web data have remained neglected and undiscussed. This knowledge forum highlights the key design decisions that help to maximize the relevance and credibility of research findings based on web data.


Johannes Boegershausen, Abhishek Borah, Hannes Datta, and Andrew Stephen (2021) ,"Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and Apis", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 492-492.


Johannes Boegershausen, Erasmus University Rotterdam
Abhishek Borah, INSEAD
Hannes Datta, Tilburg Universty
Andrew Stephen, University of Oxford


NA - Advances in Consumer Research Volume 49 | 2021

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