Your Money Or Your Life: the Role of Message Framing in Reducing Smoking Behavior
This study explores the efficacy of two types of framings of smoking cessation consequences: appeal type (Time/Money) and valence (Gain/Loss). A randomized controlled field experiment with 2,935 participants conducted via a digital therapeutics app found effects for both framings on short-term cigarette reduction but no long-term difference in smoking cessation.
Nurit Nobel (2021) ,"Your Money Or Your Life: the Role of Message Framing in Reducing Smoking Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Nurit Nobel, Stockholm School of Economics
NA - Advances in Consumer Research Volume 49 | 2021
The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure
Kristen Duke, University of California San Diego, USA
On Amir, University of California San Diego, USA
From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food
Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa