Your Money Or Your Life: the Role of Message Framing in Reducing Smoking Behavior
This study explores the efficacy of two types of framings of smoking cessation consequences: appeal type (Time/Money) and valence (Gain/Loss). A randomized controlled field experiment with 2,935 participants conducted via a digital therapeutics app found effects for both framings on short-term cigarette reduction but no long-term difference in smoking cessation.
Citation:
Nurit Nobel (2021) ,"Your Money Or Your Life: the Role of Message Framing in Reducing Smoking Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Authors
Nurit Nobel, Stockholm School of Economics
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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