The Days-Of-The-Week Effect in Temporal Judgments

Six studies examine how inclusion of days-of-the-week information in descriptions of temporal periods (e.g. “ordered today, delivered on Thursday, February 4th” vs. “ordered today, delivered on February 4th”) affects consumer judgments. We show that the days-of-the-week framing prompts consumers to rely on narrow-span temporal scales and elongates temporal duration perceptions.


Tatiana Sokolova (2021) ,"The Days-Of-The-Week Effect in Temporal Judgments", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 384-385.


Tatiana Sokolova, Tilburg University


NA - Advances in Consumer Research Volume 49 | 2021

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