Consumption Context on the Big Screen: Context Differences Predict Food Healthiness and Branding in Top-Grossing American Films
Contexts shape food consumption. Are context influences on food consumption modeled in popular media? Across 9,093 foods in 244 Hollywood films, this preregistered study quantified context factors (locations, social others, rituals, character demographics) predicting food healthiness and branding. We then compared movie-depicted context patterns to Americans’ consumption using national databases.
Citation:
Bradley Turnwald, Rina Horii, Hazel Markus, and Alia Crum (2021) ,"Consumption Context on the Big Screen: Context Differences Predict Food Healthiness and Branding in Top-Grossing American Films", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 382-383.
Authors
Bradley Turnwald, University of Chicago Booth School of Business
Rina Horii, University of Minnesota
Hazel Markus, Stanford University
Alia Crum, Stanford University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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