Unpackaging For Mac and Packaging For Iphone: the Interactive Effect of Product Presentation and Purchase Device on Food Choice
Packaging has been referred to as the “silent salesman”. This research suggests that, consumers are more likely to choose the brand presenting packaged cookies when they use direct-interaction devices (e.g., cellphone).than indirect-interaction devices (e.g., PC) , which is continuously driven by perception of contagion.
Meng Lu, Jun Pang, and Yuwei Jiang (2021) ,"Unpackaging For Mac and Packaging For Iphone: the Interactive Effect of Product Presentation and Purchase Device on Food Choice", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Meng Lu, Renmin University of China
Jun Pang, Renmin University of China
Yuwei Jiang, Hong Kong Polytechnic University
NA - Advances in Consumer Research Volume 49 | 2021
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece