Sensing Privacy: a Consumer Culture Theory Perspective
This conceptual paper proposes new perspectives for studying privacy within consumer research and highlights the potential in a more interpretive and relational approach to studying the concept. This approach can help reveal the more diverse, fluid, and affective nature of privacy that better corresponds the reality of the always-connected consumers.
Johanna Horppu (2021) ,"Sensing Privacy: a Consumer Culture Theory Perspective", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Johanna Horppu, Tampere University
NA - Advances in Consumer Research Volume 49 | 2021
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