Happy Workers Are “Rich” Consumers: Enjoyable Earnings Inflates Subjective Income
Consumers are not merely endowed with financial resources to spend; they must earn them through work. How does the work experience affect consumer judgments and decisions? Results from six preregistered studies suggest enjoyable work makes income feel larger, leading consumers to perceive costs as cheaper and less painful.
Citation:
David Dolifka (2021) ,"Happy Workers Are “Rich” Consumers: Enjoyable Earnings Inflates Subjective Income", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 375-376.
Authors
David Dolifka, UCLA Anderson School of Management
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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