Self and Socially-Focused Individuals: Intrinsic Motivation and Self-Construal Influence Neural Mechanisms Associated With Persuasion
The current study explores how different types of self-perceptions (self versus socially-focused individuals) influence neural processes associated with persuasion. Results suggest that individuals with autonomy-based intrinsic motivation, independent, and interdependent self-construal employ different neural regions when processing information. These findings highlight how differences in self-view can alter persuasive information processing.
Citation:
Arina Tveleneva, Matt Minich, Chen-Ting Chang, and Christopher Cascio (2021) ,"Self and Socially-Focused Individuals: Intrinsic Motivation and Self-Construal Influence Neural Mechanisms Associated With Persuasion", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 917-917.
Authors
Arina Tveleneva, University of Washington
Matt Minich, University of Wisconsin-Madison
Chen-Ting Chang, University of Wisconsin-Madison
Christopher Cascio, University of Wisconsin-Madison
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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