Robo-Journalism: Less Biased, and More Likely to Be Shared

“Robot journalism” – AI-generated news stories – is on the rise. Four studies show that Democrats and Republicans view robot-written stories as less biased than stories by columnists of opposing political parties and are more likely to share them with opposing party members. Robot-written articles may reduce selective news exposure.


Jimin Nam, Michael Norton, and Adam Waytz (2021) ,"Robo-Journalism: Less Biased, and More Likely to Be Shared", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 917-917.


Jimin Nam, Harvard Business School
Michael Norton, Harvard Business School
Adam Waytz, Kellogg School of Management, Northwestern University


NA - Advances in Consumer Research Volume 49 | 2021

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