Distribution Builder Vs. Slider Scales: What Is the Best Way to Elicit Belief Distributions?
We compare two popular methods used to measure consumers’ belief distributions: Distribution Builder vs. SPIES (using slider scales). We find that Distribution Builder usually elicits more accurate belief distributions, at least partially because SPIES users tend to complete the task “in order,” causing them to exhibit predictable response biases.
Beidi Hu and Joseph Simmons (2021) ,"Distribution Builder Vs. Slider Scales: What Is the Best Way to Elicit Belief Distributions?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 371-372.
Beidi Hu, University of Pennsylvania
Joseph Simmons, University of Pennsylvania
NA - Advances in Consumer Research Volume 49 | 2021
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