Violence As a Consumption Object: Contributions From Other Fields to the Understanding of the Phenomenon
Violence is framed here as an object of consumer desire that can impact consumer’s behavior towards a product and impact advertising risks and public health campaigns. We contribute with a list of issues in need of further research in marketing, consumer behavior, and public policy.
Citation:
Renata Frota and LETICIA CASOTTI (2021) ,"Violence As a Consumption Object: Contributions From Other Fields to the Understanding of the Phenomenon", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 78-81.
Authors
Renata Frota, UFRJ - Federal University of RIo de Janeiro
LETICIA CASOTTI, UFRJ - Federal University of RIo de Janeiro
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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