Beyond Beauty: How Can Aesthetics and Design Be Leveraged to Enhance Consumer and Societal Wellbeing?

This knowledge forum explores novel ways in which aesthetics and design can be leveraged to improve consumer decision-making, particularly in substantively important domains such as aesthetics-based nudges, consumer-technology interactions, and inclusive design. This forum aims to provide an opportunity to generate new research ideas related to these topics.


Freeman Wu, Martin Reimann, Luca Cian, Xiaoyan Deng, Linda Hagen, Henrik Hagtvedt, Kelly B. Herd, Yuwei Jiang, Page Moreau, Vanessa M. Patrick, Laura Peracchio, Adriana Samper, Maura Scott, Julio Sevilla, and Claudia Townsend (2021) ,"Beyond Beauty: How Can Aesthetics and Design Be Leveraged to Enhance Consumer and Societal Wellbeing?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 941-941.


Freeman Wu, Vanderbilt University
Martin Reimann, University of Arizona
Luca Cian, University of Virginia Darden School of Business
Xiaoyan Deng, The Ohio State University
Linda Hagen, University of Southern California
Henrik Hagtvedt, Boston College
Kelly B. Herd, University of Connecticut
Yuwei Jiang, Hong Kong Polytechnic University
Page Moreau, University of Wisconsin-Madison
Vanessa M. Patrick, University of Houston
Laura Peracchio, University of Wisconsin-Milwaukee
Adriana Samper, Arizona State University
Maura Scott, Florida State University
Julio Sevilla, University of Georgia
Claudia Townsend, University of Miami


NA - Advances in Consumer Research Volume 49 | 2021

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Featured papers

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K13. When Does Humor Increase Sharing?

John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA

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Signaling Fun: Anticipated Sharing Leads to Hedonic Choice

Nicole Kim, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

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Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?

Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University

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