Arousal Reduces the Availability of Internal Reference Prices in Fairness Judgments
Four studies explore the impact of affective and physiological arousal on price fairness judgments. High arousal participants were more likely to judge prices based on external reference prices. This was due to reduced availability of internal reference prices rather than an increase in the availability or diagnosticity of external references.
Alexander DePaoli (2021) ,"Arousal Reduces the Availability of Internal Reference Prices in Fairness Judgments", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 70-73.
Alexander DePaoli, Northeastern University
NA - Advances in Consumer Research Volume 49 | 2021
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