Order Matters: Exploring How Sequential Decision Making Affects Spending

This session brings together four papers that investigate the effects of sequential decision making on spending in contemporary marketing contexts. They also document novel processes to account for these phenomena. All papers provide pragmatic and innovative solutions to business practices in the domain of investigation.


Jinjie Chen, Alison Xu, Maria Rodas, Leilei Gao, Yan Zhang, Uzma Khan, Alexander DePaoli, Tanya Singh, and Caroline Roux (2021) ,"Order Matters: Exploring How Sequential Decision Making Affects Spending", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 746-752.


Jinjie Chen, City University of Hong Kong
Alison Xu, University of Minnesota
Maria Rodas, University of Illinois at Urbana Champaign
Leilei Gao, The Chinese university of Hong Kong
Yan Zhang, National Univeristy of Singapore
Uzma Khan, University of Miami
Alexander DePaoli, Northeastern University
Tanya Singh, Concordia University
Caroline Roux, Concordia University


NA - Advances in Consumer Research Volume 49 | 2021

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