Lay Beliefs on Time and Timing

How is time perceived and how do these perceptions affect consumer experiences? Four papers explore questions regarding certain lay beliefs about time and timing: how event valence affects time perception, how time information and recency of streak influence goal-adherence, and how a pause changes the perception of streak continuation.


Gabriela Tonietto, Libby Chun, Jackie Silverman, Evan Weingarten, Eric VanEpps, Selin Malkoc, Sam Maglio, Christophe Lembregts, Bram Van den Bergh, Alix Barasch, Deborah Small, and Luxi Shen (2021) ,"Lay Beliefs on Time and Timing", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 741-745.


Gabriela Tonietto, Rutgers University
Libby Chun, Rotterdam School of Management, Erasmus University
Jackie Silverman, Lerner School of Business, University of Delaware
Evan Weingarten, Arizona State University
Eric VanEpps, University of Utah
Selin Malkoc, The Ohio State University
Sam Maglio, University of Toronto
Christophe Lembregts, Rotterdam School of Management, Erasmus University
Bram Van den Bergh, Erasmus University
Alix Barasch, New York University
Deborah Small, University of Pennsylvania
Luxi Shen, CUHK Business School


NA - Advances in Consumer Research Volume 49 | 2021

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