The Multifaceted Nature of Gift-Giving: Spanning Multiple Perspectives, Motives, Orientations, and Stages

Gift-giving is an important area of consumer psychology and has recently received increased attention from consumer researchers (Galak, Givi, and Williams 2016). Building on prior work in this domain, the manuscripts in this symposium inform and extend the field’s understanding of gift-giving and, collectively, highlight the multifaceted nature of gift-giving.


Julian Givi, Elanor Williams, Ning Chen, Francine Espinoza Petersen, Tina Lowrey, Rajani Ganesh Pillai, Sukumarakurup Krishnakumar, Ernest Baskin, Kunter Gunasti, and Michelle Weinberger (2021) ,"The Multifaceted Nature of Gift-Giving: Spanning Multiple Perspectives, Motives, Orientations, and Stages", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 725-730.


Julian Givi, West Virginia University
Elanor Williams, Washington University in St. Louis
Ning Chen, Zhejiang University of Finance and Economics
Francine Espinoza Petersen, HEC Lausanne
Tina Lowrey, HEC Paris
Rajani Ganesh Pillai, North Dakota State University
Sukumarakurup Krishnakumar, Keck Graduate Institute
Ernest Baskin, Saint Joseph’s University
Kunter Gunasti, Washington State University
Michelle Weinberger, Northwestern University


NA - Advances in Consumer Research Volume 49 | 2021

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