How Effective Is Choice Architecture?

The choice architecture of how consumer decisions are structured may have substantial influence on the nature of those decisions, nudging certain behaviors. We examine how effective choice architecture is across charitable giving, volunteering, saving for retirement, and installing COVID-19 digital contact tracing apps.


Crystal Reeck, Eric Johnson, Kellen Mrkva, Nathaniel Posner, Dilip Soman, Avni Shah, Rishad Habib, David Hardisty, Katherine White, Aneesh Rai, Katherine Milkman, Marissa Sharif, Edward Chang, and Angela Duckworth (2021) ,"How Effective Is Choice Architecture?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 719-724.


Crystal Reeck, Temple University
Eric Johnson, Columbia Business School
Kellen Mrkva, Columbia University
Nathaniel Posner, Columbia Business School
Dilip Soman, University of Toronto
Avni Shah, University of Toronto
Rishad Habib, University of British Columbia
David Hardisty, University of British Columbia
Katherine White, University of British Columbia
Aneesh Rai, University of Pennsylvania
Katherine Milkman, University of Pennsylvania
Marissa Sharif, The Wharton School of the University of Pennsylvania
Edward Chang, Harvard Business School
Angela Duckworth, University of Pennsylvania


NA - Advances in Consumer Research Volume 49 | 2021

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