Mental Health Matters: Making Mental Well-Being a Marketing Research Priority.
Millions suffer from mental illness every year and the mental wellness economy is booming, but research from marketing academics on mental health is scarce. In this Knowledge Forum, discover why our field should care about mental well-being in the marketplace and explore techniques to study this important group of consumers.
Jane Machin, Ann Mirabito, Elizabeth Crosby, Natalie Adkins, and Justine Farrell (2021) ,"Mental Health Matters: Making Mental Well-Being a Marketing Research Priority.", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 941-941.
Jane Machin, Radford University
Ann Mirabito, Baylor University
Elizabeth Crosby, University of Wisconsin-Lacrosse
Natalie Adkins, Drake University
Justine Farrell, University of San Diego
NA - Advances in Consumer Research Volume 49 | 2021
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