An Ecofeminist Understanding of “Emotion Work” in Market Delegitimization.

A socio-cultural perspective on emotions is developing and examines the instrumental function of emotions in market (de)legitimization. However, the strategic suppression of emotions might also serve such a purpose, leading to a complex interplay between emotion and discursive work. Drawing on ecofeminism, we examine the meta-discourses structuring this complex interplay.


Lucie WIART and Nil Özçaglar-Toulouse (2021) ,"An Ecofeminist Understanding of “Emotion Work” in Market Delegitimization.", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 360-361.


Lucie WIART, Sciences Po Lille
Nil Özçaglar-Toulouse, Université de Lille


NA - Advances in Consumer Research Volume 49 | 2021

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