You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products

We seek to identify consumer and product factors that facilitate or impede adoption of reusable menstrual products, such as menstrual cups and washable pads. Within this intimate consumption context, we contribute a nuanced, embodied understanding of reusable menstrual product consumption, and identify links between product features and social acceptability.


Mycah Harrold, Aimee Dinnin Huff, and Anabella Donnadieu (2021) ,"You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 915-915.


Mycah Harrold, Washington State University
Aimee Dinnin Huff, Oregon State University
Anabella Donnadieu, Washington State University


NA - Advances in Consumer Research Volume 49 | 2021

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