Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices

New technologies are changing the conversation around privacy, upsetting consumers, and empowering activism. Yet, little is known about privacy consumer activists. In this research, we examine their marketplace culture by analyzing over 100,000 Reddit comments. We contribute to the literature by identifying what they are discussing, feeling, and advocating.


Alec Slepchuk, Francisco Villarroel Ordenes, and George R. Milne (2021) ,"Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 915-915.


Alec Slepchuk, University of Massachusetts Amherst
Francisco Villarroel Ordenes, LUISS University
George R. Milne, University of Massachusetts Amherst


NA - Advances in Consumer Research Volume 49 | 2021

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