The Effect of Anticipated Embarrassment on Preference For Using Chatbots
This research finds that while conducting an online search, consumers are less likely to use a chatbot when they anticipate feeling embarrassed about the search than when they do not. This reluctance to use chatbots result from a sense of perceived social presence while interacting with a chatbot.
Rumela Sengupta:, Lagnajita Chatterjee, and Jeff Parker (2021) ,"The Effect of Anticipated Embarrassment on Preference For Using Chatbots", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 355-355.
Rumela Sengupta:, University of Illinois
Lagnajita Chatterjee, Worcester State University
Jeff Parker, University of Illinois at Chicago
NA - Advances in Consumer Research Volume 49 | 2021
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
P9. Gift Budget Adherence and Price Discounts
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA