The Role of Social Virtual World in Increasing Psychological Resilience During the On-Going Covid-19 Pandemic

The current research utilizes the COVID-19 pandemic to identify a novel virtual therapy tool to alleviate individuals’ anxiety and stress associated with the pandemic - individuals who became members of a social virtual world (SVW) via avatars indicated higher psychological resilience towards the threat of potential contagion with COVID-19 virus.



Citation:

Iman Paul, Rumela Sengupta:, and Smaraki Mohanty (2021) ,"The Role of Social Virtual World in Increasing Psychological Resilience During the On-Going Covid-19 Pandemic", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 354-354.

Authors

Iman Paul, Clarkson University
Rumela Sengupta:, University of Illinois at Chicago
Smaraki Mohanty, Binghamton University



Volume

NA - Advances in Consumer Research Volume 49 | 2021



Share Proceeding

Featured papers

See More

Featured

The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation

Eunyoung Camilla Song, University of Florida, USA
Yanping Tu, University of Florida, USA
Rima Touré-Tillery, Northwestern University, USA

Read More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Featured

C4. The role of attachment to a human brand in improving eating habits

Amélie Guèvremont, École des Sciences de la Gestion, UQAM

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.