Virtuous Or Vicious? New Insights Into Moral Processes in the Marketplace
This special session provides novel insights into how consumers form moral judgments in four important marketplace contexts. Questions addressed in this session include how consumers form moral judgements about i) other consumers ii) their own behavior towards companies iii) the behavior of companies towards society, and iiii) public policy makers.
Citation:
Anika Stuppy, Femke van Horen, Meg Campbell, Phyliss Jia Gai, Amit Bhattacharjee, Haiyue (Felix) Xu, Lisa E. Bolton, Sangmin Kim, Kathleen Vohs, and Olga Stavrova (2021) ,"Virtuous Or Vicious? New Insights Into Moral Processes in the Marketplace", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 707-712.
Authors
Anika Stuppy, Tilburg University
Femke van Horen, Vrije Universiteit Amsterdam
Meg Campbell, University of Colorado
Phyliss Jia Gai, Peking University
Amit Bhattacharjee, INSEAD
Haiyue (Felix) Xu, The Pennsylvania State University
Lisa E. Bolton, The Pennsylvania State University
Sangmin Kim, University of Minnesota
Kathleen Vohs, University of Minnesota
Olga Stavrova, Tilburg Universty
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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