Domestic Currency Vs. Foreign Currency? Research on the Influence of Currency Type on Price Quality Judgment
We propose that consumers have a higher tendency to judge the quality of individual price under foreign currency cues than under domestic currency cues; Individual structural needs play a mediating role in the above relationships and the conversion task is the boundary condition of the effect.
SHEN DUAN (2021) ,"Domestic Currency Vs. Foreign Currency? Research on the Influence of Currency Type on Price Quality Judgment", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 914-914.
SHEN DUAN, Renmin University of China
NA - Advances in Consumer Research Volume 49 | 2021
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