Domestic Currency Vs. Foreign Currency? Research on the Influence of Currency Type on Price Quality Judgment
We propose that consumers have a higher tendency to judge the quality of individual price under foreign currency cues than under domestic currency cues; Individual structural needs play a mediating role in the above relationships and the conversion task is the boundary condition of the effect.
Citation:
SHEN DUAN (2021) ,"Domestic Currency Vs. Foreign Currency? Research on the Influence of Currency Type on Price Quality Judgment", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Authors
SHEN DUAN, Renmin University of China
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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