How Authenticity Is Created and Perceived in the Marketplace
Authenticity has become a modern marketplace imperative. The four papers in this session—one conceptual and three empirical—add to our understanding of this imperative. Together, this methodologically- and theoretically-diverse collection of work enhances our understanding of factors affecting how authenticity is created and perceived in the post-modern economy.
Citation:
Katherine Du, Michael Beverland, Rosanna Smith, Jacqueline R. Rifkin, and Erica Bailey (2021) ,"How Authenticity Is Created and Perceived in the Marketplace", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 688-693.
Authors
Katherine Du, University of Wisconsin Milwaukee
Michael Beverland, University of Sussex
Rosanna Smith, University of Georgia
Jacqueline R. Rifkin, University of Missouri-Kansas City
Erica Bailey, Columbia University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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