How Authenticity Is Created and Perceived in the Marketplace

Authenticity has become a modern marketplace imperative. The four papers in this session—one conceptual and three empirical—add to our understanding of this imperative. Together, this methodologically- and theoretically-diverse collection of work enhances our understanding of factors affecting how authenticity is created and perceived in the post-modern economy.


Katherine Du, Michael Beverland, Rosanna Smith, Jacqueline R. Rifkin, and Erica Bailey (2021) ,"How Authenticity Is Created and Perceived in the Marketplace", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 688-693.


Katherine Du, University of Wisconsin Milwaukee
Michael Beverland, University of Sussex
Rosanna Smith, University of Georgia
Jacqueline R. Rifkin, University of Missouri-Kansas City
Erica Bailey, Columbia University


NA - Advances in Consumer Research Volume 49 | 2021

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Featured papers

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Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents

Sandra Praxmarer-Carus, Universität der Bundeswehr München
Stefan Wolkenstoerfer, Universität der Bundeswehr München

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Brand Relationships in a "Post-Fact” World

Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada

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Understanding the Framing of Recommendations

Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands

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