Children As Consumers: Past and Future Research Directions

Children are consumers, yet, compared to adults, we know relatively little about their consumption experiences. We bring together marketing scholars working with children to discuss the state of child consumer behavior literature, identify opportunities to collaborate and complement each other’s work, and highlight best practices for working with children.


Margaret Echelbarger and Michal Maimaran (2021) ,"Children As Consumers: Past and Future Research Directions", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 941-941.


Margaret Echelbarger, University of Chicago Booth School of Business
Michal Maimaran, Kellogg School of Management, Northwestern University


NA - Advances in Consumer Research Volume 49 | 2021

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