How to Polarize Items Evaluation With Different Ranking List Display Modes?
We find that consumers have a greater evaluation polarization effect on items in the vertical ranking list than horizontal ranking list, the effect was driven by the difference in the perception of items. In addition, we found that attribute evaluability is the boundary condition for this effect.
Citation:
SHEN DUAN (2021) ,"How to Polarize Items Evaluation With Different Ranking List Display Modes?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Authors
SHEN DUAN, Renmin University of China
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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