Augmenting Self-Extension Theory For the Internet of Things: Scale Development and Validation

This study reviews previous self-extension studies and integrates assemblage theory to develop an augmented conceptualization of self-extension. Through an analysis of interview data, self-extension is conceptualized as possessing five dimensions. This informed a scale development process and the paper presents and validates a new multi-dimensional self-extension scale.


Min Yan, Raffaele Filieri, and Matthew Gorton (2021) ,"Augmenting Self-Extension Theory For the Internet of Things: Scale Development and Validation", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 913-913.


Min Yan, Newcastle University
Raffaele Filieri, Audencia business school
Matthew Gorton, Newcastle University


NA - Advances in Consumer Research Volume 49 | 2021

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