Delivery of Material Aid: Effects of Aid Restrictiveness on Perception of Justice and Satisfaction Among Consumers of Varying Power Levels
Traumatic events create resource scarcity and cause individuals to seek aid. However, aid delivery can be restrictive and overlook consumer vulnerabilities. Across six experiments, including one on COVID-19, we find that when vulnerable individuals are offered more (vs. less) restricted aid, they perceive the aid as less just lowering satisfaction.
Citation:
Nea North and Connie Pechmann (2021) ,"Delivery of Material Aid: Effects of Aid Restrictiveness on Perception of Justice and Satisfaction Among Consumers of Varying Power Levels", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 342-343.
Authors
Nea North, University California-Irvine
Connie Pechmann, University of California, Irvine
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume
Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA
Featured
“A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Xiaoyan Deng, Ohio State University, USA
Lei Jia, Ohio State University, USA
Featured
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg