Feeling Well Surrounded: How Body Shape Mobility Influences Self-Control

This research investigates the impact of body shape mobility (i.e. the belief that available means enable oneself to reach a goal) on the attainment of long-term goals. We show in three studies that body shape mobility perceptions positively influence self-control and that this effect is mediated by goal attainability.


Gitta van den Enden, Kelly Geyskens, and Caroline Goukens (2021) ,"Feeling Well Surrounded: How Body Shape Mobility Influences Self-Control", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 913-913.


Gitta van den Enden, as
Kelly Geyskens, Maastricht University
Caroline Goukens, Maastricht University


NA - Advances in Consumer Research Volume 49 | 2021

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