At the Pursuit of Harmony Between Men, Land and Brands : a Chronotopic Exploration of Slow Cosmetic Brand Narratives
At the intersection of the calls to further explore brand cultural meaning and to embrace branding for sustainable aims, this research builds on Bakhtin's chronotope to investigate how slow brands narratives relate to men and land by reorganizing time and space so as time-space relationships to create sustainability-friendly narratives.
Citation:
Camille Anin and Pierre Valette-Florence (2021) ,"At the Pursuit of Harmony Between Men, Land and Brands : a Chronotopic Exploration of Slow Cosmetic Brand Narratives", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 332-333.
Authors
Camille Anin, Université Grenoble Alpes
Pierre Valette-Florence, Université Grenoble-Alpes
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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