Consumers’ Perspectives on Ai Ethics and Trust: an Explorative Investigation of Ethical Concerns Towards Autonomous Cars and Chatbots
We investigate consumers’ ethical concerns and trust towards autonomous cars and chatbots employing topic modeling and SEM. To increase trust, chatbots, perceived as unethical because unable to truly understand individual needs, should guarantee personalized interactions; autonomous cars, perceived as unethical if their algorithms are not standardized, should follow common rules.
Giulia Pavone (2021) ,"Consumers’ Perspectives on Ai Ethics and Trust: an Explorative Investigation of Ethical Concerns Towards Autonomous Cars and Chatbots", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Giulia Pavone, Toulouse School of Management Research - UMR 5303 CNRS, University Toulouse 1 Capitole
NA - Advances in Consumer Research Volume 49 | 2021
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