Doing Vanlife: a Social Practice Perspective on Traveling With a Camper Van

This study explores how consumers enact Van Life. Drawing on a practice theory framework and a qualitative case study of VW Bus owners, the study finds that Van Life is constituted by three distinct, yet interrelated bundles of practices, that together resemble a recurring, authentic, and singularizing consumption experience.



Citation:

Philipp K. Wegerer (2021) ,"Doing Vanlife: a Social Practice Perspective on Traveling With a Camper Van", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 51-54.

Authors

Philipp K. Wegerer, MCI Management Center Innsbruck



Volume

NA - Advances in Consumer Research Volume 49 | 2021



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