Unfair Value Allocation: the Role of Data Ownership in Privacy Concerns
Alleviating consumers’ privacy concerns is a priority issue for firms. The present research proposes an understudied consideration when consumers disclose information — whether they receive fair value from their information. Five preregistered experiments suggested a marketer’s financial success increases privacy concerns. The perceived fairness of value allocation explains the effect.
Jia Chen and David Gal (2021) ,"Unfair Value Allocation: the Role of Data Ownership in Privacy Concerns", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 330-331.
Jia Chen, University of Illinois at Chicago
David Gal, University of Illinois at Chicago
NA - Advances in Consumer Research Volume 49 | 2021
Effects of Affective Language on Perceived Helpfulness of Online Reviews
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
Brand Relationships in a "Post-Fact” World
Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada