Received! the Effect of Take-Back Program Acknowledgment on Perceptions of Company Sustainability and Consumer Recycling Intentions
This research demonstrates the positive effect of company acknowledgment on consumers’ sustainability perceptions of the company and future recycling intentions with the company, the mediating roles of transparency and trust, as well as a downstream behavioral consequence on consumer word of mouth in the context of take-back programs.
Citation:
Yuly Hong, Sara Dommer, and Karen Page Winterich (2021) ,"Received! the Effect of Take-Back Program Acknowledgment on Perceptions of Company Sustainability and Consumer Recycling Intentions", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 323-324.
Authors
Yuly Hong, Georgia Institute of Technology
Sara Dommer, Pennsylvania State Univeristy
Karen Page Winterich, The Pennsylvania State University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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