Received! the Effect of Take-Back Program Acknowledgment on Perceptions of Company Sustainability and Consumer Recycling Intentions
This research demonstrates the positive effect of company acknowledgment on consumers’ sustainability perceptions of the company and future recycling intentions with the company, the mediating roles of transparency and trust, as well as a downstream behavioral consequence on consumer word of mouth in the context of take-back programs.
Yuly Hong, Sara Dommer, and Karen Page Winterich (2021) ,"Received! the Effect of Take-Back Program Acknowledgment on Perceptions of Company Sustainability and Consumer Recycling Intentions", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 323-324.
Yuly Hong, Georgia Institute of Technology
Sara Dommer, Pennsylvania State Univeristy
Karen Page Winterich, The Pennsylvania State University
NA - Advances in Consumer Research Volume 49 | 2021
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University
Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA
Individual-level Carryover-Parameters in Reference-Price Models
Ossama Elshiewy, University of Goettingen, Germany
Daniel Guhl, Humboldt-University Berlin