Psychological Ownership As an Intervention: Addressing the Government Benefits Participation Gap
Three large-scale field experiments among low-income individuals demonstrate that higher psychological ownership framing of government benefits significantly increases the pursuit of benefits (by 20%-128%) and outperforms other common psychological interventions. An additional experiment shows that this effect occurs because greater psychological ownership reduces people’s aversion to asking for assistance.
Citation:
Wendy De La Rosa, Eesha Sharma, Stephanie Tully, Eric Gianella, and Gwen Rino (2021) ,"Psychological Ownership As an Intervention: Addressing the Government Benefits Participation Gap", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 318-319.
Authors
Wendy De La Rosa, University of Pennsylvania
Eesha Sharma, Dartmouth College
Stephanie Tully, Stanford University
Eric Gianella, Code for America
Gwen Rino, Code for America
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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