Psychological Ownership As an Intervention: Addressing the Government Benefits Participation Gap

Three large-scale field experiments among low-income individuals demonstrate that higher psychological ownership framing of government benefits significantly increases the pursuit of benefits (by 20%-128%) and outperforms other common psychological interventions. An additional experiment shows that this effect occurs because greater psychological ownership reduces people’s aversion to asking for assistance.


Wendy De La Rosa, Eesha Sharma, Stephanie Tully, Eric Gianella, and Gwen Rino (2021) ,"Psychological Ownership As an Intervention: Addressing the Government Benefits Participation Gap", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 318-319.


Wendy De La Rosa, University of Pennsylvania
Eesha Sharma, Dartmouth College
Stephanie Tully, Stanford University
Eric Gianella, Code for America
Gwen Rino, Code for America


NA - Advances in Consumer Research Volume 49 | 2021

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