How Firm Decisions Shape Consumer Sharing

Across four papers, the session explores how firms can effectively encourage consumers to share, how consumers respond when firms censor shared content, and how consumers process and share information differently depending on whether that information is delivered via text or audio.


Joseph Reiff, Ike Silver, Deborah Small, Hengchen Dai, Jana Gallus, Anita McClough, Steve Eitniear, Charlotte Blank, Tami Kim, Shiri Melumad, and Bob Meyer (2021) ,"How Firm Decisions Shape Consumer Sharing", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 665-670.


Joseph Reiff, UCLA Anderson School of Management
Ike Silver, University of Pennsylvania
Deborah Small, University of Pennsylvania
Hengchen Dai, UCLA Anderson School of Management
Jana Gallus, UCLA Anderson School of Management
Anita McClough, InMoment
Steve Eitniear, InMoment
Charlotte Blank, Maritz
Tami Kim, University of Virginia Darden School of Business
Shiri Melumad, University of Pennsylvania
Bob Meyer, University of Pennsylvania


NA - Advances in Consumer Research Volume 49 | 2021

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