Changing Views on Inequality: Consumer Perceptions, Preferences, and Willingness to Redistribute
Inequality is rising. In one multiverse analysis with a globally representative sample (N=948,837) and three experimental papers, we examine consumer perceptions of inequality, we analyze the relationship between inequality and consumers’ willingness to donate, and we investigate individual and structural antecedents of consumers’ preference for redistribution.
Kate Christensen, David Dolifka, Franklin Shaddy, Martin O'Day, Michael Norton, Ashley V. Whillans, Lucia Macchia, Jesse Walker, Stephanie Tepper, Thomas Gilovich, and Amit Bhattacharjee (2021) ,"Changing Views on Inequality: Consumer Perceptions, Preferences, and Willingness to Redistribute", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 660-664.
Kate Christensen, Kelley School of Business, Indiana University
David Dolifka, UCLA Anderson School of Management
Franklin Shaddy, UCLA Anderson School of Management
Martin O'Day, Memorial University of Newfoundland
Michael Norton, Harvard Business School
Ashley V. Whillans, Harvard Business School
Lucia Macchia, Harvard Business School
Jesse Walker, Ohio State University Fisher College of Business
Stephanie Tepper, Cornell University
Thomas Gilovich, Cornell University
Amit Bhattacharjee, INSEAD
NA - Advances in Consumer Research Volume 49 | 2021
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