What the World Needs Now: Better Marketing For a Better World

The gap between what marketing has studied and what marketing can do for improving people’s lives remains substantial (Chandy et al. 2021). In conversation with senior researchers, this knowledge forum leverages a novel format to identify the anatomy of impactful papers that seek to make the world a better place.


Gita Johar and Shilpa Madan (2021) ,"What the World Needs Now: Better Marketing For a Better World", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 940-940.


Gita Johar, Columbia University, USA
Shilpa Madan, Virginia Tech


NA - Advances in Consumer Research Volume 49 | 2021

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