(Il)Legitimacy and Market Dynamics
The special session ties three papers on market legitimacy, utilizing different contexts (vaping, cryptocurrency, meat, guns, and influencers). By studying the agentic role of myriad marketplace actors, the papers show how legitimacy is an ongoing process, that might never come to completion.
Citation:
Aya Aboelenien, Jack Sadek, Aimee Dinnin Huff, Michelle Barnhart, Brett Burkhardt, Zeynep Arsel, Carole Zanette, Sarah Herchet, and Carolina da Rocha (2021) ,"(Il)Legitimacy and Market Dynamics", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 654-659.
Authors
Aya Aboelenien, HEC Montreal
Jack Sadek, McGill University
Aimee Dinnin Huff, Oregon State University
Michelle Barnhart, Oregon State University
Brett Burkhardt, Oregon State University
Zeynep Arsel, Concordia University
Carole Zanette, NEOMA Business School
Sarah Herchet, Concordia Universiy
Carolina da Rocha, ALDO Group
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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