(Il)Legitimacy and Market Dynamics

The special session ties three papers on market legitimacy, utilizing different contexts (vaping, cryptocurrency, meat, guns, and influencers). By studying the agentic role of myriad marketplace actors, the papers show how legitimacy is an ongoing process, that might never come to completion.


Aya Aboelenien, Jack Sadek, Aimee Dinnin Huff, Michelle Barnhart, Brett Burkhardt, Zeynep Arsel, Carole Zanette, Sarah Herchet, and Carolina da Rocha (2021) ,"(Il)Legitimacy and Market Dynamics", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 654-659.


Aya Aboelenien, HEC Montreal
Jack Sadek, McGill University
Aimee Dinnin Huff, Oregon State University
Michelle Barnhart, Oregon State University
Brett Burkhardt, Oregon State University
Zeynep Arsel, Concordia University
Carole Zanette, NEOMA Business School
Sarah Herchet, Concordia Universiy
Carolina da Rocha, ALDO Group


NA - Advances in Consumer Research Volume 49 | 2021

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Featured papers

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Don't Troll Me Bro: A Study of Griefing in Video Games

Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University

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Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources

Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada

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The Messy Satiation Effect: The Benefits of Eating Like a Pig

Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA

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